This band name kept popping up as a RIYL for a couple of weeks, and I can take a hint if you hit me with it often enough. A quick sampling proved interesting enough for the buy. Performed zero research on it initially (not my usual modus operandi) and first popped it in the player on a two-hour road trip, allowing for an uninterrupted, complete spin (again, deviating from the norm). Initially, the girl's voice was annoying, so about half way through I shut down active listening and just let it play. Waited several days before launching into the second spin. At the usual pace of a couple of tracks at a time, I found myself "hearing" the vocals and not just "listening" to them. The second track should be on every country format across the board...
Would have sworn that they were American after that...but NO! Swedish sisters, the youngest still a teen! Learned this is their third album. Apparently, they were discovered domestically by the younger, more social-networking-savvy demographic a few years ago after covering a Fleet Foxes tune on YouTube. That would explain how this album has already sold well enough to hit #65 on the Billboard charts, also scoring a Top 20 placement on the Rock chart. Can't anoint it "Beard Rock" since they are female, but it fits that same niche as the Foxes if you label them "Rock." I wrote down "country/folk/troubadour/minstrel, 21st century hippie music." They play concerts in the woods and look at how they dress in the video. They are New Generation Hippie if I ever saw it. My first impression screamed Indigo Girls but that faded with repeated listens. FAK could very well be this year's Civil Wars, the Grammy-winning California-Alabama collision. This is Sweden meets Appalachia...
They are playing Coachella this weekend and opening for Jack White in Europe afterwards. Prepare for the world's stage, ladies...
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